Insights
What I explain to clients in the first meeting, written down.
When you need a custom system, and when a ready-made platform is enough
Signs you've outgrown spreadsheets, what ready-made platforms do well, why I integrate before I build, and a short checklist to decide.6 min readWhy I price projects item by item
What a lump-sum quote hides, what an itemized offer looks like, how to remove or postpone items, and how additions get priced before they're built.6 min readWhat your company should own from day one
Code, servers, domain, app store and service accounts: why they belong in your company's name from the start, and what to ask any developer before signing.6 min readA prototype before the contract: what you see and why it saves you money
Why a written spec alone isn't enough, what the clickable prototype I prepare before a contract is and isn't, and how it surfaces questions early.6 min readFrom WhatsApp and Excel to one system
A typical day in a company run on group chats and spreadsheets, what moves into a system first, what stays, where to start, and what to measure.6 min read
Tell me about one process
If a process in your company still runs on spreadsheets and group chats, tell me about it. I'll tell you honestly whether a custom system is worth it.